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Profitability Perspectives: Rethinking the Value of Contact Lenses

A groundbreaking new study reveals that contact lens patients can generate 29% to 86% greater profitability than eyeglasses-only patients, offering powerful insights and practical strategies to unlock long-term practice growth.

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This initiative examines consumer and eye care professional perspectives through custom research, delivering insights that support stronger relationships and practice growth.

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​The Easy Way® campaign offers evidence‑based resources designed to support comfortable contact lens wear through healthy habits.

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Established in 2024 through the unification of the Opticians Association of America and the National Federation of Opticianry Schools as the United Opticians Association.

 

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